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College of Business

Master of Science in Business Analytics

Unleashing the Power of Data

New for Fall 2023

Today’s complex global business world relies on data as the key to organizational success through informed decision-making. Because data is one of the most valuable assets for company operations in nearly every industry, enterprises need next-generation decision-makers with advanced training in analytics tools and methods who understand how to harness the potential of data and turn it into valuable business insights. The MS in Business Analytics will prepare you to become that decision-maker who can utilize data to optimize and change the business landscape.

Why Choose the Master of Science in Business Analytics?

As new technology broadens our access to user data and behavior, industries in all sectors—from retail and manufacturing to finance and accounting, and sports and entertainment to medicine and education—have all adopted analytics as a core business practice. Whether you work at a for-profit or non-profit organization or in government, the skills and ability to interpret and utilize analytics are in high demand.

The Master of Science in Business Analytics (MSBA) is designed to address the growing need for skilled professionals who can apply data analytics to solve business challenges. The curriculum focuses on the use of advanced quantitative and analytical tools that can be applied in the specific areas of human resources, management, marketing, strategic management, operations, financial services, and other areas. Students will be provided with the fundamental approaches, methods, and analytical toolkits of data analytics, decision sciences, applied operational research, and statistics needed to effectively leverage data to solve business challenges.

Graduates of this program can work in a variety of industries, including transportation, energy, finance, manufacturing, healthcare, public administration, and professional, technical, and scientific services.

What Will You Study?

Our MSBA curriculum is designed to help you develop expertise in the collection, analysis, interpretation, and visualization of big data in a business context and acquire managerial problem-solving skills using state-of-the-art data analytics tools. You will be provided with rigorous analytics training and creative problem-solving abilities that will help you navigate complex business problems and create solutions using data analytics.

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Top Five Reasons to Choose The MS in Business Analytics

Business Analytics
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Enhance Your Skills and Stay Relevant with Current Best Practices

You’ll develop advanced skills in business analytics, collection, and interpretation through a curriculum that is designed to be responsive to the demands of the field right now, with current technology in mind.

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Boost Your Earning and Advancement Potential

Broaden your opportunities in the in-demand field of business analytics, including in managerial roles, through with a Master of Science in Business Analytics from Western New England University.

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Experienced Faculty are Committed to Student Success

You’ll learn from expert faculty with outstanding academic credentials and published research in the field of business analytics. Our professors are actively involved in improving participation in big data and business analytics and applying active learning techniques that enhance student learning.

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Opportunities for Professional and Industry Connections

You'll be in good company as a member of the College of Business community. You’ll collaborate and learn from other high-performing students from top organizations in the region—and across the country. This collaborative culture facilitates the building of strong ties with industry and alumni connected to important career opportunities.

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Earn Your Master’s from an AACSB International-accredited University

Western New England University is the only private institution in western Massachusetts accredited by AACSB International, and among fewer than 5% of business schools in the world. Member institutions confirm their commitment to quality and continuous improvement through a rigorous and comprehensive multiyear review

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